The Bearing Of Values And Expressing Of Forms In Cartoon

Under the development of economic integration, cultural globalization has become a crucial issue which attracts attention from all the countries in the world. As a significant expression of mass culture,cartoon is able to exert its huge influence on cultural transmission, and becomes the important carrier of competition of the soft power among various countries. Besides, it is beneficial for cultivating the cultural identity and aesthetic attitude of the audiences, advocating the native values and lifestyles, and building good national image. Thus, cartoon has become the domestic and overseas research emphasis.However, scholars nowadays stress the studies from the perspective of subject choosing, current development, technique application,mechanism of transmission and the effect on teenagers’ thoughts, among which few are concerned with the bearing of values and expressing of forms. And it lacks sufficient attention and guidance for combination of these values and forms, creation of healthy cartoons which have brilliant national spirit, imprint of times, and accord with teenagers’ national cultural identity and aesthetic standard. Besides, the cartoon bearing positive value orientation is different from other forms of art, so, it is urgent that the author should develop a deep discussion, so as to attributeoneself to the development research of Chinese cartoon.The paper employs literature research method, comparative approach, case analysis method, behavioral approach, and so on. The competition pattern of cartoon all over the world is analyzed by studying the cultural impact of cartoon transmission, and the argument was put forward that cartoon can carry the values and views of the creators. Then,it studies the most representative developmental experience, the aesthetic taste it disseminates and the national culture of cartoons in America,Japan and Korea, by emphasizing the studies of the cartoon subject,character design, scene design, application of the lens, combination of music, and so on. At the same time, by comparing Chinese cartoon development history with these countries, it points out many disadvantages of our situation: lack of creativity in character design and edit competence, excessively simplex and straightforward way of expression, and the marketing promotion method being simplex without programming. So, finally, it comes to a result that the development of Chinese cartoon in the future should choose subjects elaborately, make clear the core topics and mainstream values, master the aesthetic psychology of audiences, and attach importance to seek for breakthrough in script design and performance.