The Influence Factors’ Research Of Cultural Industry In East China

In contemporary world, culture is originally as a spiritual force, but is now increasingly become a vibrant realistic productivity. Culture is a cultural concept and a geographical concept, but also an economic concept. A region of the development of cultural industry can largely improve the region’s economic strength, so as to improve the economic development of China. Therefore, by using the structural equation model, we can study the competitiveness of cultural industry in east China, and specifically analyze the relationship among factors influencing the competitiveness of cultural industry in east China and the degree of impact on the competitiveness of cultural industry. It has important significance for the city’s economic strength.This paper mainly researches on the competitiveness of cultural industry in east China. First of all, this paper introduces the theories of regional economic development and industrial competitiveness. Then, by exploring the factors affecting the competitiveness of cultural industry in east China, we can select related influencing factors, including six latent variables:the government culture, industry structure, industry environment, industry resources, industry innovation and industry associations. Then according to the characteristics of the cultural industry, we can set up the corresponding observation indexes for the six latent variables. Finally, according to the established good initial model and index system, we can select the seven years data of 11 provinces (cities) in east China as sample. Then we can have a fitting, correction and inspection of the model in order to obtain good model fitting effect.Finally through the model fitting results, we can analyze concretely the influence on the relationship among six important factors of the cultural industry competitiveness in east China, and that how the six important factors do influence on cultural industry competitiveness. Then we can find the problems existing in the urban cultural industry in the eastern part of our country, and put forward countermeasure and suggestion on how to promote the competitiveness of the cultural industry.