Research On Influence Of Resource Integration On Competitiveness Of Creative Industry Cluster

In the era of knowledge economy, creative industry has become an importantforce in promoting the development of China’s economic transformation. With theconstruction of the creative industries park, the development of creative industryis in full swing, and the research of creative industry is also increasing. The currentresearch on creative industry including the following parts: the concept of creativeindustry, creative class and creative cities. However, there is little research literatureon the creative industry cluster, and the existing literature is only a simple evaluationon cluster competitiveness without a fundamental analysis of the source of creativeindustry cluster competitiveness.For lacking of these studies, firstly, the paper sorts the research literature ofcreative industry and outlines the concept and features of creative industry. Thenthere is an overview on the current research status of resource-based view and clustercompetitiveness, based on which it analyzed the relation between resource andcompetitiveness, laying the theoretical foundation for the entire article. The articleanalyzes the cluster competitiveness of creative industry, based on the use ofstructural equation method, making up the deficiency of the theoretical research ofthe creative industry, and providing a new perspective and approach to the theoreticalstudy of the creative industry.As a pioneer of China’s creative industry, Shanghai has a large number ofcreative industry clusters. Taking Shanghai creative industry cluster as an exampleand selecting70representative creative industries as research objects, I obtained therelated data of creative industry cluster competitiveness through a questionnairesurvey. By analyzing the influencing mechanism of resource integrating on clustercompetitiveness, the article constructs a structural equation model on the influencingmechanism of resource integrating on creative industry cluster competitiveness. Thearticle gets the following conclusion through empirical testing: the integration ofresource has a positive impact on the creative industry cluster competitiveness and the degree of influence is great. However, the impact of the three separatemechanisms of integration of resources on cluster competitiveness is not allsignificant, indicating that creative industry cluster in Shanghai still has someproblems. To solve these problems, the paper proposes specific policies and providesrecommendations for improving the competitiveness of Shanghai creative industrycluster.