Application Of Art Derivatives In Art Popularization & Artwork Market

Along with the rapid development of social economy, China’s culture and art industry are also in constant progress; art derivatives are the product of the era. They integrate dual nature and value of art and commodity and also the inevitable product of the current trend of “art popularization”. Art derivatives make the general public and art get closer and allow more people to have close contact with art; besides, they still have great development prospects in China, so it is worth us to ponder and research them. Based on the overview of the concept of art derivative, the paper analyzes present situation and development prospect of art derivatives market in today’s society and summarize and explore its design methods by analyzing the design cases of art derivatives. It is hopes that the paper can give some help for self and others in the process of art derivatives design.