| This paper take animation derivatives as the main object of study,from the perspective of modeling and content of two angles,in-depth study of derivative design and development.As an important part of the profit in the animation industry,design and development of animation derivatives has been ignored,animation design and conte nt of the works has a decisive impact on the animation derivatives,from the two aspects of research,to find more C hinese animation development direction clearly,for our country the development of animation derivatives is also helpful.This paper mainly adopts the method of case study,research on the design and development of a large number of animation derivatives use case design,art research methods,research on animation derivatives from the two breakthrough,the modeling and connotation.From the current development of C hina’s animation derivatives with the detailed analysis of the existing problems;discusses the definition and scope of animation derivatives,and the characteristics and functions of derivatives are discussed;then from the shape and the angle of connotation,the animation design of the study;then through lots of examples for the application of design ideas in practice are discussed;finally,after summarize the conclusion and enlightenment.In order to further excavate the value of cartoon works and roles,and to make the design and development of animation derivatives achieve a new breakthrough,we need to integrate the modeling design and cultural connotation in the field of derivatives.The development of animation derivatives will be separated from the role of the work,make it become an independent element,and how to preserve the original meaning,as far as possible to give the role of new culture,make it better through the symbolic way into the current social environment,has become a development in the design of animation derivatives the big problem is worth studying.The main body of the article is studied and elaborated from the following aspects: concept definition,design ideas,case application and conclusion enlightenment.How to shape and connotation for design and development,in the realization of cultural value-added products at the same time,to meet the various needs of consumers,this article has carried on the thorough analysis,in order to promote the further deve lopment of C hina’s animation derivatives. |
