A Study On Speech Usage Of Dining Language Of The Hui Nationality In Xinjiang

Restaurant name, as a kind of symbols, not only have its tags but also owing its recognition functions. It also integrate all kinds of its feature and public consumption psychology of a kind of special language phenomenon. Restaurant name be seened as a "eye" that help customers to explore the inner quality of the resturant.The hui nationality is a component part of the Chinese multi-ethnic composition in xinjiang region, which presented the uniqueness of its language culture here. The prominent characters of the restaurant in Hui nationality not only reflect on the similar shopping names owned by other countries, but aslo assume its islamic names with those owning features. So the investigation and study on restaurant names of the Hui nationality in Xinjiang may help the local people to have a direct understanding of their own economy, culture and so on. This thesis on basis of the Hui regional restaurant name in Xinjiang as the research object, and collected 853 names as analysis object, then try best to analyzed its naming characteristics in detail, and found out the influencing cultural factors from speech application of those restaurant name, aslo this study combined with the problems existing in the name of restaurant,then put forward the restaurant name should follow certain norms which beneficial to build a healthy text language environment.This thesis is mainly divided into five parts:The first chapter is an introduction. This part briefly introduces the research background, research purpose, significance of this article, and academic circles about the present situation of the research of this field and the research object of this article and research methods.Chapter two intends to describe the language features of the Hui restaurants’ name in Xinjiang. Then this thesis classified and analyzed all six hundred forty and three collected data, meanwhile this study also introduced the characters of restaurant name of Hui region in Xinjiang in terms of its classifications, syllable lengthes, affix forms and lexicon characters.Chapter three analyzes the language features of restaurant name of Hui region in Xinjiang. This chapter mainly explores and analyzes the language characteristics of Hui restaurant name in Xinjiang from three aspects that are phonetic and grammatical variation of two hundred and ten collected data, interviews of the restaurant owners and questionnaire to dining customers, while all above analysis seen as an important part of this study.The fourth chapter supposes to give some suggestions to existing problems of the restaurant’s name of the Hui region in Xinjinag. Resturant signwords civilization is an important content of the construction of the social civilization of a city. However,there are still some non-standard phenomena which brings bad influence to the society in the Hui region in Xinjiang, so some supervision and management shoud be put into practice.The fifth chapter is about an conclusion, which mainly summarize the whole content of the study.