The Application Of Animation In The Public Service Ads Research

With the development of digital technology and Internet technology, Internet has been widely applied by people in social life. The new media as a new mass media, it has brought an unprecedented development in the spread of public service ads on visual effect. At the moment, especially the form of animation used in public service ads, the advertising effect can reflect its unique charm. Animation form and public service ads formed the "animation form of public service ads", a new mode of public service ads media, which is different from the traditional public service ads, this novel media advertising in the form of lively and infectious to make the public spirit spread widely and quickly, and also increased a better memories of the people about public service ads. In this paper, through the study of animation form in the application of public service ads, analyze how it leads to the animation form deep meaning and connotation of public service ads, help the audience deeply recognize the importance of animation form of public service ads to promote animation form public service ads a better "carry forward the national spirit, spread the positive energy".This paper consists of five chapters; the first chapter simply describes the research background and the reason, summarizes the purpose, significance and research method of the subject, and through various typical cases to analyze, summarizes the problems and how to solve the issue. The second chapter summarizes the concept of public service ads and its role, from the perspective of public welfare advertisement form to analyze the traditional forms of public service ads and the pros and cons of the forms of new media in the animation, explained how the animation in the form of public service ads in the advertising industry to expand the new form. The third chapter is the core of these thesis chapters, from animation form in the application of public service ads, analyzed the using the classic animation in the form of public welfare advertisement of public welfare spirit, explained the advantages of animation form in public service ads. The fourth chapter, mainly through its own form of animation, with sound combination with the application of public service ads, introduced the design of the production process. The fifth chapter, summarize my view point, and its prospected development trend.Animation form using in the public service ads, by different expression and techniques of public service ads, show various visual effects to the audience. In the process of combining both their own unique charms can more effectively attract the attention of the audience, and at the same time, the advertisement’s propaganda benefits improve the development of animation industry.