Research On The Application Of Even Animation In The Practice Of Public Service Advertisement

in the new social situation, the rapid economic development, and will inevitably bring social problems, many environmental problems. At this time, the development of public service ads have become the urgent needs of society. As one of the modern society, we have the responsibility to have the obligation to consider these questions. For a time how to solve these new problems become the focus of debate. This paper tries to explore new forms of expression, for people are more likely to accept a narrative way. Puppet animation art as a new subject of public service ads, advertising is still present a visual representation of the. Puppet animation art a lot of experimental animation, their different styles, different viewing experience. Expression of puppet animation takes more relaxed, more easily make the audience accept some story plot in the short film, this expression is exactly what we are looking for to do public service advertising language.This paper is the dual animation basic profile of simple introduction, describes the development history of puppet animation and art expressive force. Secondly, through filming puppet animation "have a blurred vision", briefly introduces the puppet animation planning and production process, let the audience more clear understanding of puppet animation, specific about the modeling characteristics and method of making my, another is the synthesis of shooting method even animation and later film. The film of the production, we can know more good results even animation in the performance of public service ads, we imagine before the firm. Once again,"have a blurred vision" video production is completed, according to its characteristics using cross promotion strategy model for propaganda, very well received. Finally, I animated visual language are showing in the public service advertizing charm, it can be very accurate, cordial and presents information to the audience to convey, for the future of video production also is a kind of enlightenment. At the same time, has a profound impact on the public welfare undertakings.