Application Of Chinese Characters Of Graphic Design In Plane Advertisement Design

Chinese characters is a kind of language is a special visual culture art, is currently widely studied at home and abroad, but Chinese characters as has been widely used in the design of the visual culture Chinese quintessence, we state the design out of the Chinese characters graphic design works are increasingly not new, even than other countries and works out the design the charm, as designers we must ascend to the domestic Chinese characters and Chinese characters graphical design attention, strengthen the study of these aspects and the need to strive to achieve certain results. This article through to the Chinese characters of graphic design in plane advertisement design of practical research and formed some new ideas:1) Chinese characters graphical design helps to connect and communicate a relation between plane advertisement design and semiotics and the audience;2) Chinese characters of graphic design is helpful for the design of the continuous extension of the symbolic significance, the artistic connotation and ideological manifestation;3) Chinese characters graphic design helps China broad Chinese characters culture art spread and spread of culture, and culture of Chinese characters and Chinese characters deformation design widely know;4) Chinese characters graphical design help high-tech information means to use China people better modern to more extensive development and utilization of the Chinese nation’s cultural and historical resources, in order to strengthen the ability of our national culture and the strength of the inheritance of culture, and make better use of modern high-tech means to strengthen and improve our the Chinese nation Chinese characters culture protection and the science and technology demonstrates the ability to. Whether in the design including graphic design advertising design and any other form as well as in our daily life, should make full use of our knowledge and ability to develop and excavate our Chinese characters of art, and the development of Chinese characters art charm, let Chinese characters graphic design to produce greater social value and artistic charm in the plane advertising design and design and other forms of.Chinese Chinese characters as the current global only handed down and keep only the hieroglyphics, has many advantages:1) Chinese characters express meaning rich, delicate, accurate, is out of the earth the text text function;2) Chinese characters carrying the essence of China culture, embodies the China culture character, appears as a Chinese way of thinking and the expression on the earth, is the most abundant language culture;3) Chinese characters preserved graphic factors are more abundant, is the earth’s most beautiful words.This paper solves some problems about theoretical study Chinese characters through the application of graphic design in plane advertisement design, the study of theoretical innovation on Chinese cultural development especially on the social value and aesthetic value of Chinese characters of graphic design plays a role in certain theoretical innovation, mainly reflected in the basic principles Chinese characters of graphic design, embodied in the:1) reading principle(required reading for clear, easy identification)2) the principle of aesthetics(requires both practical and beautiful, have the beauty of form)3) thought principle(requires a connotation, have thought)4) simplicity principle(for simplicity, advocate green design)5) emotional principle(requirement of people-oriented, pay attention to the emotional design)6) the creative principle(requires novel, not repeat, not the imitation of the existing style)Research on Ontology Based Chinese character art1) form of Chinese character: "shape" and "meaning". Chinese character can shape can also meaning. Through this topic research from the theoretical and practical solution to the art of Chinese characters of "form" and "meaning" in the basic rules of modern design process, establish the basic principles of the conversion.2) the Chinese character application value: "cognition" and "aesthetic" : it is important to consider the semantic and visual and audience of the value system of Chinese character art. Aesthetic value, conceptual cognition and image identification value, the concept of cognitive and affective experience value, conceptual cognition and image identification value, single cognitive and comprehensive identification value.3) the forms of Chinese characters and semantic applications: "form", "justice" and "use value" is the subject of the three basic points, how to deal with the relationship between the three handle the "righteousness" to "shape" and "form" into "the application value of" contradiction.This paper is intended to find out the basic theory of Chinese characters and graphics processing and the basic way to solve the basic law, graphic processing of Chinese characters from the theory, establish the basic principles of the transformation, and puts forward some basic methods to engaged in the work of the people have to according to the theory, a method of reference. At the same time to put this theory into how social value and aesthetic value, so as to create more has the Chinese characteristic also of Chinese character graphic design culture for the Chinese people love to.