Aesthetic Value Of Chinese Characters In Graphic Design

Since ancient times, Chinese characters is not only a record of the Chinese cultural heritage symbol tool, but also a particular cultural context in the generated art form. As a unique pictographic characters, ideographic characteristics, it has a "form","sound" and "righteousness" of the three, with the font itself and rich expressive dotted structure of Chinese characters compared to other phonetic nature letter writing, contains a wealth of information culture more, with a high aesthetic value. As the basic elements of graphic design in one of the characters in the various fields of modern design plays a very important role. Therefore, to understand Chinese culture, the correct understanding of Chinese characters in visual communication in the aesthetic value of the grasp of Chinese characters in modern graphic design and application of performance has a very important significance.The main contents of the article in the Chinese characters for graphic design aesthetic values of a study. By understanding the formation and development of Chinese characters, to grasp the history of Chinese culture, the principle of coinage from the characters to the structure, form, with the aesthetic point of view analysis; retrospective character of the initial design, visual communication and its unique charm in the show reveal the composition of Chinese characters in the plane of the aesthetic characteristics, and the design of domestic and international environment of artistic value.