Studies On Innovations Such As Evolved Product From Type Of Role In Digital Animation

The improvements of people’s living standard are prompting more consumer demand on cultural and creative products. More and more animation evolved products are on sale both in stores and its online counterparts. The derivatives of "Miss Puff" have been popping up in Hu Xiang Company’s Taobao shop since2012. By combining creative factors and tailored functions, the company is in a professional position to develop cartoon derivatives with both:aesthetic sensation and excellent craftsmanship as well as diverse functions.The aim of this article is to help the combination of cartoon character design and the development of its derivatives in the domestic animation industry in the future through analyzing and elaborating on the two aspects of "Miss Puff" including character design and the development of cartoon derivatives. In order to create better animation characters and their derivatives, animation companies should attach more importance to the viability of developing animation derivatives in a way that contributes to the creation of a brighter future in the animation industry. Aesthetic function of animation characters and practical function of derivative products when better combined and more creatively combined form a thriving animation market in China.