Research On Product Placement In Animation

Animation, as a kind of mass culture and Arts in twentieth Century the most influential, is a kind of cultural products. It appears with wit, humor, exaggeration and other rich and colorful forms, while the reaction with many philosophy, make it in the world, not only to children, but also has a strong cultural penetration of the adult audience. At the same time, the animation is a kind of media, it can become a carrier of information, the most intuitive, most abundant. With the development of animation industry constantly, animation related fields more and more widely, because the animation is exaggerated, vivid, unrestricted, fully meet the people’s curiosity and novelty. More features such as the more advertisers are good, the ads into the animation in the animation cartoon image is allowed beyond the sense of exaggeration, especially the figures and the exaggerated facial movement can arouse the audience interest.This paper is mainly based on the analysis, the recent ads some cartoons in the picture color, scene design and music as the breakthrough point, analysis of different style, different characteristics of adult and children’s cartoon animation product placement in the. Analysis of enterprise own embedded application in cartoon animation image. In watching a lot of animated movies and collect basic reading the relevant information summarizes the development prospect of product placement in animation.