| At the trend to diversification of modern development, cartoon derivative products have become the important part of cartoon industry chain. The cartoon derivative product market is imbalance in China, and the present situation has to be changed.The profit of modern cartoon industry doesn't only rely on the cartoon images. It relies on both the cartoon images and the derivative products. The development of cartoon derivative products is related to the plan of property, and it is to cater to the consumers.The thesis puts cartoon derivative product design as a standpoint. It studies the situation of cartoon derivative product design in China and which in abroad. It analyzes the problems of cartoon derivative product design and the trend to the development of cartoon derivative product design in China. The thesis brings up requests to the product designers. It wants to provide a new train of thought to the cartoon derivative product designers in China, and it will enlighten them to change the situation of cartoon derivative product market. |
