The Research Of Chinese Animation Derivative Product Decelopment

Animation derivative product which is one of the important links in animationindustry chain is the largest economic point of growth in it. The positive developmentof animation derivative product is conducive to the integrity of China’s animationindustry chain and promoting the economic development of animation. More and morecountries in the world attach importance to the development of Animation derivativeproduct, our country also gradually pay more attention to this industry regarded asthe" goldmine" but excellent products are still few in the market, animation derivativeproduct markets are monopolied by foreign products.This paper will state the development and the relationship with the relativeindustries at the beginning and analyze the importance and entry point of every relativeindustries and the animation derivative product development. The next part will indetail analyze the animation derivative product development elements, namely thebrand, talent and capital, and elaborate the importance of these elements of theanimation derivative product development. By describing the present situation ofChina’s animation derivative product development, it will summarize the existingproblems in the process of the animation derivative product development in ourcountry: lack of independent brands, excellent animation image, short of enoughcapital, the inaccurate market positioning, the serious pirate phenomena and so on.These problems severely limits our animation derivative product development. Finally,aiming at these problems, specific improvement strategies will be put forsward from apractical point of view put forward, including enhancing development consciousness,increasing attraction of the product, analyzing of the market fully and increasing theaiding strength from the government in the hope of these strategies and suggestionswhich will be heipful for the Chinese animation derivative product development andpromoting the positive development of animation industry in china better.