By Habitat Tech

The role of advertising is a strong message to convey characteristics, Its purpose is to persuade and guide consumers, to create the point of consumption. As a branch of advertising, the outdoor advertising has a irreplaceable status and role. In the current era of rapid economic development, promote the consumption is important, coupled with advances in technology, traditional print advertising has been unable to arouse the attention of consumers, Nowadays, it’s hardly for outdoor advertising to impress consumers only based on passing information. The main purpose of my writing this article is to find out the way of mobilize the enthusiasm of consumers, and how to more effectively convey information. Through the analysis of consumer needs and habits, exploring the "interactive" elements into the design of outdoor advertising, in order to impress consumers, and information to effectively receive.This paper will discuss the following three aspects:1.General Introduce the definition and classification of outdoor advertising, and analyzes the points for each type of outdoor advertising carriers and "interactive" expression.2.By analyzing consumers, advertising media, communicators, we will discuss the characteristics and composition of the method "interactive" outdoor advertising.3.The future prospects and social significance of "interactivity" outdoor advertising.