Study On Aesthetic Turn In The Era Of Consumption

Since twenty-first Century, with the rapid development of network technology, information technology, great changes have taken place in the production of human life, social and economic development also appeared a turning point in history. From the consumer perspective, the economic life of the people gradually from a production centric to consumer as the center, from the aspect of social consciousness, people’s aesthetic activities and aesthetic idea is also undergoing profound changes.The Consumerism Era have a great effect on people’s consumption concept. And there is close relationship between the change of modern people’s aesthetic and consumption concept. In the present era, aesthetic and consumption to a certain extent, coupling, homogeneity inside, they are together in the construction of human social forms of production, consumption patterns and living context, discourse pattern, and has influenced the mode of thinking and behavior of modern people, to the aesthetic and consumption is also increasingly highlights the characteristics of the times, society feature and characteristic value.In this paper the aesthetic image and popularity as an opportunity, in-depth analysis of the Consumerism Era under the modern aesthetic to internal causes, evolution process, characteristics, results, and further clarify the new trend of modern aesthetics, deeply explore a series of connotation and aesthetic generalization, the aesthetic turning into in the field of art history, aesthetics, art, comprehensive analysis of the relationship between commodity, life, with a view to the growing market, diversification and globalization in the context of consumption, the benefit or enlightening views on current and future study of modern aesthetics.At the same time, provide theoretical guidance for the existence of real life consumer and aesthetic issues, and promote our culture of consumerism and aesthetic of normalization and order.