| The topic of this article is Characteristics of the aesthetic generalization of the contemporary urban community club under the context of consumerism, which is based on the thinking of the contemporary urban community club in present situation. This paper will mainly divided into three parts:One is the aesthetic status quo analysis of the contemporary urban community club; Another is based on the thinking of the present situation of community club aesthetic, commercial generalization tendency, which is from the perspective of aesthetics of urban community club since the new century to present the aesthetic generalization; Last one is analysis the cause of the inquiry in characteristics of contemporary urban community club present aesthetic generalization.In contemporary aesthetic implications of the development of urban community club.The first part, two aspects are in the aesthetic status of the contemporary urban community club. One is Community club as the aesthetic status of urban public space, which is mainly from the club to analyze the background of the development of the community club as a modern city of "the third space" or "public sphere" and its potential from the beginning of development to the overall aesthetic of the status quo. The other is the commercialization of the urban community club since the new century aesthetic tendency, and the case is mainly on the actual investigation, visiting, from the commercial marketing bundle community club and purely functional community club carrying out specific analysis on two aspects of aesthetic space. Through the two aspects of the phenomenon, the author found that the contemporary urban community club situation presents a "generic" aesthetic trend of the development of.The second part, this article will be in-depth analysis on this phenomenon from the Angle of aesthetics and summed up the contemporary urban community club presenting the overall aesthetic generalization characteristic, which is based on combing and summarizing the contemporary urban community club aesthetic phenomenon. It is mainly through three aspects to analyze. One is the invasion of the commercial capital of aesthetic space. It is that urban people aesthetic to the change of consumer behavior and consumer in the form of flood impact on aesthetic subject two aspects to analyze the present aesthetic generalization characteristic community club, which is mainly combined with the aesthetic analysis of the situation under the control of the commercial capital. The second is aesthetic rational weakening. It mainly aims at the present prevalence of consumerism, materialism, entertainment first today, under the influence of current commercial capital, people’s aesthetic subject consciousness covered with strong material, and its aesthetic sensibility constantly strengthened, and the aesthetic rationality shows the tendency of weakening. The third is a poetic space withdrawal. It is mainly based on Heidegger’s "poetic habitation" and "aesthetic daily life" theory, through the detailed analysis of the status quo. combing the aesthetic generalization of contemporary urban community club space that presents characteristics. The author focus on urban community club presenting a generalization of aesthetic features in-depth elaboration, mainly based on the thinking of "human and space" relationship, on the theory of aesthetic psychology, sociology, aesthetics to discuss the contemporary urban community club to present the overall characteristics of the aesthetic generalization.The third part, through to the contemporary urban community club presents the aesthetic status quo analysis of the aesthetic, the author tries to find the community club the aesthetic characteristics of generalization. It is mainly from three aspects to talk about. One is the change of social context, mainly from the transformation of social political and economic impacting on the real estate industry, and then talking about community club as a real estate project of form a complete set of changes. Secondly, the urban population changes the way of aesthetic, mainly for aesthetic rational weakening to urban population in the face of strong material, which only pays attention to sensory pleasures and ignores the rational thinking. Thirdly, the lack of humanistic spirit in the community center space, it is mainly for urban population in the community center leisure "will be without" reality and community club itself space club culture spirit weaken to analysis.Finally, through the analysis of the cause of, the author found that at the age of the consumerism, the prosperity of material does not give people the spirit of heavy full figure and community club space increases. The increase of the scale and the grade of the rose do not bring people mental relaxation and abundance, which the paper studies the problem of point and the core of this article to discuss. Through consumerism in the context of urban community halls of aesthetic characteristics and genetic analysis of present situation, the aesthetic generalization analysis and summary and the author tries to put forward the corresponding to the development of the contemporary urban community club theory, which is specific to talk about from two aspects. One is in the context of consumerism, paying more attention to the recovery of the urban population of aesthetic subject consciousness. The second, Reconstruction of "the beauty of humanity" strengthen the construction of community spirit. The author believes that the contemporary urban community as the city of micro units, community halls as hosting space of community culture, which is in the face of the drawbacks of consumption, people should make rational choices, instead of being swallowed up by the powerful material consumption. People should make rational self, and not to business capital controls all leisure aesthetic activities. In conclusion, it is based on the finite analysis and understanding, hoping for current community leisure aesthetic practice of urban population to provide certain theoretical support. |