| Since the establishment of the first public culture demonstration area in Baoji, the government has invested heavily in public cultural service supply, which has caused the public cultural service level in Baoji rural areas to be improved significantly. The author makes a survey on the satisfaction of farmers’ public service level, and concludes the current situation of supply and demand imbalance in the supply of public cultural services in rural areas of Baoji. This imbalance is mainly manifested in the number and structure of the two aspects.Through the research on the supply and demand imbalance of rural public goods in China, this paper analyzes the deep causes of the imbalance of rural public goods supply and demand, which is caused by the government and the farmers, which is caused by the lack of public awareness, the lack of information communication channel and the feedback platform.The first part is the introduction, mainly to the research background, the research significance and the domestic research dynamic, the research method and the innovation. The second chapter is the definition of the term "concept" and the related theory. The third chapter is about the present situation of the public culture supply in Baoji, the government has provided the public service and the type of the public service, and the peasant masses to reflect the situation, or are not satisfied, satisfied with what not satisfied. From this result, it is found that the supply and demand imbalance of public culture in rural areas of Baoji is in the two aspects of structural imbalance and quantitative imbalance.This paper analyzes the two aspects of the main supply, the government and the supply of the audience. Summarized from the government in the presence of a single supply mechanism, decision-making mechanism, the existence of imperfect evaluation mechanism and the lack of financial flexibility and other aspects of the lack of flexibility. From the farmers are lack of democratic consciousness of peasants, do not take the initiative to participate in the deliberation and administration of state affairs and internal demand is difficult to express, the village of missing the main responsibility and their quality is not high.The fifth chapter is the solution to the problem. Points out that the government can solve the problem through the following ways. The total amount of public service supply can be realized by continuing to implement the rural basic cultural projects, strengthen the cultural workers, enrich the cultural products, integrate the existing resources in rural areas, increase the proportion of public cultural services, increase the proportion of public cultural services, and increase the proportion of public cultural services. As to improve the decision-making mechanism, the decision-making mechanism of the democratic centralism can be realized by improving the decision-making mechanism of the democratic centralism and the voice of the people in the countryside. Farmers can solve the problem through the following ways. We can promote the traditional culture, create a strong democratic atmosphere and the socialist core values of education to educate farmers to enhance their awareness of democracy, active participation in decision-making. It can be achieved through democratic election opinion leaders to meet the needs of positive expression. At the same time through consultation and discussion, a clear cultural work team of the scope of responsibility, improve the organization, but also the need to improve their own farmers to improve their self-cultivation, in order to achieve the improvement of personal quality and public utilities two win-win.The shortcomings of this paper are:first, the selection of the sample is not representative, although it is easy to collect data, but not easy to reflect the regional characteristics of the region. Two is the theoretical concept of the design of this paper. Public culture, public cultural services, public cultural services supply and other marginal definition is not strict, at the same time, the imbalance between supply and demand is an economic concept, the relevant theory and the use of less. Three is the use of the theory is not in place. |