| The internet has regenerated the ways of production, spreading and accepting of traditionalliterature, and it has meanwhile led to multidirectional values in literature. Under the combinedinfluence of media culture and market logic, network novels exhibited homogenization andsystematization in its themes and technique, which started genre novels, a novice type ofliterature. The prosperity of genre novels reflected the value demand of different contemporarygroups of people. The narration in some popular genre novels showed new position and trendsthat defer from traditional ethics and mainstream values in gender culture, history, interpersonalcompetition and so on. This paper selected three kinds of genre novels with representativefeatures, the tanbi novels on men love, the time-travel novels with time and space conversion,and the online-game novels using game world as background. These three kinds of novelsregenerated the look of mainstream values on homosexuality, history, and society, which touchesfrom heterosexuality to homosexuality, from restored history to imagined history, frominterpersonal competition in reality to interpersonal relationship in virtual games. The novelethics and narration exhibited in tanbi, time-travel and online-game novels declares the rebellion,acceptance, destruction and construction of the core value elements like emotion, history andsociety from the main group of network novels’ producers and acceptors, the young generationborn in the80s and90s.This paper taking the view from ethical narrative and combining approaches of but notlimited to content analysis, data comparison and cultural study, will analyze the novel ethicalnarrative wording exhibited in tanbi, time-travel and online-game novels. It will reveal the ethicsand values from these three kinds of novels and the interaction model between contentgeneration and external cultural environment by narrative ethics. This paper serves theunderstanding of values in contemporary youth groups in the current Internet age and providesreference for the construction of mainstream values. |
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