Visual Communication Design Studies Based On Emotional Design

Traditional design as the center of things, to facilitate its achievement, and ease of use is the essence of design, often ignoring the human factor, the lack of emotional investment. With the increasingly blurred boundaries of traditional design, even more emotional factors in the design visualization, integration in the visual communication design has become a decisive factor in the emotional design success. Integration of emotional factors in the design, not only to arouse the viewer’s emotions, more rational thinking will be the traditional design work becomes lively, energetic, more touching, this study focuses on the emotional integration path and method of visual communication design.Emotional design concept has been applied in industrial design, product design, visual media design and other aspects, and applications in the field of visual communication design is not enough, more weak theory. This study was designed to explore for, emotional design, content and visual communication design of the three relationships, emotional design into solving the problem of visual communication design.Visual Communication Design and emotional needs that we can start from the understanding of the human brain the way of daily activities. Instinct is innate brain responses, including a variety of emotions and feelings as well as some other direct response to external stimuli generated with "pleasing" and "delightful" for the purpose of design is against human instinct.From the analysis of the behavior of the level of emotional needs, is easy to identify the audience, bringing the audience to experience the pleasure and beauty in both directions is simply the pursuit of visual communication design; and emotional needs reflection level, is designed to expand and extend the emotional, from the promotion of association and imagination, so people rely on psychological and emotional feeling.The basic elements of visual design in the emotional integration of the technology involved in this research path problem. The basic elements of composition, color, shape, space, etc. are all design work is the basic structure of the language of visual design. Artistic beauty of the design work is the highest level of mental function, but also the highest requirements for visual design, this realm is having a particular atmosphere or environment has a profound mood. By all means designed to create a visual atmosphere, ambience, charm Mood.The end of the study, the actual design cases analyzed, summarized summary, combined with article ideas for emotional integration of visual communication design methods and performance are described, and the conditions of the design point of view of psychology and social development as the basis, outlook future trends in visual communication design, clear emotional design requirements and responsibilities of the designer...