The Packaging Design Research Of Korean Food In Yanbian

In the field of circulation, such as storage, transport and marketing, Korean food can reflect its unique flavor only by maintaining its nutrition to the greatest extent. The thesis analyzes the influence of packaging design of current Korean food in Yanbian in the promotion of local food and has an outlook of this packaging design from the aspect of promoting ethnic culture.Local food, an intangible cultural heritage, is the indispensible material basis in the development of a country, a region and a nationality, and it is also a new tradition that evolves on the basis of heritage as time goes by. Packaging design evolves from food storage from the early time to a piece of artwork. As for a kind of local food, packaging design shows a visual image and beautifies the food with the traditional culture that can be innovated with the modern appreciation on the basis of approval on Korean culture. Besides, the design should be accepted by customers, which means it should make proper use of the specific features, such as, location and custom to display its local style.Comparing the similarities and differences of North and South Korean food, the thesis analyzes the current situation of packaging design of Korean food in Yanbian. By redesigning the packaging from its style, color and pattern, the result has a precise positioning with the help of current design case, designer’ s appreciation and characteristics of cultural and local food. The national is the global. Getting rid of the problems of some current packaging design, the designer tries to dig into the Korean traditional patterns in Yanbian and their meanings and features so as to carry out a practical design from the color and nationality. Therefore, the affinity and a sense of beauty of packaging design will arouse customers’visual interest. With the help of the design, the packaging will be a medium to diffuse Korean culture with Chinese characteristics and increases the cultural added value of local food in spirit and art.