Analysis Of Cartoon Design In Children 's Food Packaging Based On Graduation Design "little Fairy"

The application of cartoon style in children’s food packaging is becoming more and more popular. Packaging products, such as cartoon mascot, and enhance the image, for children’s retail business is a very effective means of brand communication and commodity promotion. Through the rapid popularization and three-dimensional display of information era, the brand culture is more conducive to the formation of a stable customer base. In order to fully study the influence of cartoon design on children’s business, this paper takes the children’s food industry as the research object, and focuses on the research on the effect of cartoon style on the packaging. Through the combination of graduation design "fairy little" cartoon, a targeted, systematic study of the creative process of cartoon design, design content and application features. Finally, how to implement the design of children’s cartoon, how to enhance the brand influence, increase the added value, improve the competitive advantage, put forward effective and reasonable suggestions.