Research On Development Of Shanghai Cultural Creative Tourism Industry

With the advent of the era of creative economy and experience economy, China’stourism industry is slowly turned from the traditional primary sightseeing travel to thecreative, personal, experience-based tourism. Culture creativity attributes of tourismgradually revealed. Combined action of globalization of the tourism development andknowledge economy accelerates the formation of the cultural creative tourismindustry. In the21st century, as the emerging sunrise industry, the development ofcultural creative tourism industry is to cater to the transformation and upgrading oftourism industrial structure. In another way, the development of cultural creativetourism industry has an irreplaceable role to enhance regional competitiveness. As animportant industry, cultural creative tourism industry has become the endogenousdrive to promote the development of economy in our country. As an importantindustry, cultural creative tourism industry has become more endogenous drive topromote the development of economy in our country. Under the background of theYangtze river delta economic zone, the Shanghai development of cultural creativetourism industry is the objective demand of carrying out scientific development view,is also the inevitable choice to realize the economic growth and to conform thestructure adjustment of tourism industry.This paper has concluded and summarized the research status of cultural creativetourism industry of domestic and overseas and given out the concept and connotationof cultural creative tourism industry. According to current situation of Shanghaicultural creative tourism industry development, this paper gives out the SWOTanalysis of the Shanghai cultural creative tourism industry development. Through theanalysis of SWOT, the author finds out that the active promoting effect of Shanghaiculture creativity tourism industry is greater than negative effect, Shanghai culturecreativity tourism industry has more opportunities than challenges. With theacceleration of Shanghai cultural creative tourism industry development, thedisadvantage will gradually weaken, the threat will be overcome. On this basis, thispaper analyses how to maintain and further advantage to make up for the disadvantage，how to seize the opportunity and threat of slow, to ensure sustainabledevelopment of the Shanghai cultural creative tourism industry. Through analyzingthe research of domestic and foreign scholars on cultural creative industry tourism,the author concluded the development forms of cultural creative tourism industry intoifve aspects: tourism performing art, special pavilion, creative industry center, themepark, festival convention. Also, the author outlined the types and characteristics ofeach of the ifve industrial development forms of Shanghai cultural creative tourismindustry. At the same time, the author has taken foreign culture industry developmentexperience as examples, analyzing the defects of cultural creative tourism industry inShanghai. Finally, combining with the Shanghai cultural creative tourism industrydevelopment present situation and the actual status, the author gives out strategicpositioning，layout planning, policy support and guarantee on the development ofShanghai cultural creative tourism industry, and puts forward some correspondingcountermeasures and suggestions.