Analysis Of Company Profiless Translation-from The Perspective Of Functionalist Approaches

In China, many enterprise publicity materials have a large number of empty,flowery descriptions, and translators translate these materials word by word loyally,making readers hardly understandable. Due to the cultural differences between Chinaand the West, the western readers can not understand the original contents. Under theguidance of Skopos Theory, the appropriate usage of deletion can not only convey theoriginal information effectively, but also make the translation more succinct and easyto understand. This thesis, taking SANY Group’s company profiles for example,discusses the application of deletion in the C-E translation, aiming to help translatorsget rid of shackle of the original texts, and provide useful information for thetranslation of enterprise publicity materials.The thesis is divided into five chapters. The first chapter introduces the researchbackground and significance. The second chapter firstly makes a brief overview onthe company profiles and the Skopos Theory, and then makes a literature review andreflection about deletion in the C-E translation. The third chapter, makes acomparative analysis of Chinese and English company profiles in order to analyze theSimilarities and differences of Chinese and English Company profiles.The fourthchapter, analyzes the problems in the company profiles and analyzing the case ofSANY Group’s company profiles, dicusses the translation of company awards andhonorary titles, introduction of founder or staff, slogan, background knowledge, andmodifies the translation of texts by using the method of deletion under the guidance ofSkopos Theory. We conclude in the fifth chapter.