The Research On The Supply Of Rural Public Cultural Products

Culture is the source of cohesion and creativity, which is the sustainable basis ofthe economic development.Strengthening rural public cultural products can meet thespiritual and cultural needs of the farmers,helping to eliminate the urban-rural dualsystem development model,and achieving the comprehensive goal of the well-offsociety. Improving public services in rural areas and promoting balancedallocation of resources of urban and rural areas is clearly written in the2013centraldocument,so we can see the CPC Central Committee has regarden deepinginstitutional reform of public services in rural areas as a top priority. With theimprovement of the level of the economic development in rural areas, farmers’demand for cultural products is also growing strongly. As one of the public goods,rural public cultural products has something of the non-competitive and non-exclusive.Currently, the presence of rural public goods have some problems,mainly the short ofthe investment funds, the contradiction of supply between demand, the lack oftalented person and supervision. Therefore, changing the status of the supply of ruralpublic cultural products is to improve the inherent requirements of rural culture.This paper is divided into six parts as follows:the first part is the introduction ofthe paper’s background and significance,determining the content and researchmethods and summarizing the literature review of public goods at home and abroad.The second part is mainly about the definition of public goods and rural publiccultural products,and theoretical basis, and then the description of the theoretical basisof culture on rural public cultural products,including public goods theory, new publicservice theory, welfare economics and public choice theory theory. The third partdescribes the history of changes about the supply of rural public cultural productssince the founding of country.According to economic development, it can be dividedfour periods,namely,the early days, people’s commune period, the household contractresponsibility system period, after tax reform period. The fourth to sixth part is the focus of this paper,describing the current status of rural public cultural products,including the achievements and problems of supply. The fifth part is to learn fromforeign experience in the supply of rural public cultural products,selecting theRepublic of Korea, the United States and Japan. Be based on the fourth and foreignexperience,the sixth part is mainly about the advice.