Research On The Supply Of Public Cultural Services In Rural Areas

With the reform and development of rural areas in China,great changes have taken place in the rural economy and society.The demand of peasants for spirit has gradually increased.Although governments have gradually increased their policy and financial support for rural public cultural construction,the supply of public cultural services in rural areas still has problems,such as the imbalance of supply and demand,the insufficient participation of farmers and the waste of government funds.The main reason is that the government is a single decision maker and supplier.Therefore,how to play the leading role of enterprises and other social forces to promote the participation of rural residents and change the role of government to improve the effectiveness and sustainability of public cultural services in rural areas are the key to speed up the development of rural public culture.In recent years,governments have vigorously promoted the construction of public cultural facilities and accelerated the equalization of public services in rural areas.At the same time,the author also found that there are a large number of peasant spontaneous public cultural activities in rural areas.Village Opera is a typical rural spontaneous public cultural activities.In general,public cultural activities in rural areas belong to public goods.Like other public goods,they also have the problems such as "social dilemma" and "free riding".What is the basic cause of the long history and enduring popularity of Village Opera? What is the inspiration for the current rural public cultural construction? These are the key points of this thesis.Based on Village Opera,this thesis combines the leadership theory with the public goods game and uses the calculation experiment method to investigate the problems of rural public cultural service supply in our country.Through computer simulation,it analyzes and studies the leading role that enterprises should play in rural public cultural service supply.Finally,we make the appropriate recommendations to improve the efficiency and sustainability of rural public cultural service supply,while satisfying the needs of enterprises and villagers.First of all,we indicate that the government should cultivate the local enterprises in the countryside,and attract more villagers to participate in the construction of public culture through the leadership role of enterprises.Then,the government should cultivate the democratic awareness of the rural elites and local residents and strengthen the villagers’ sense of participation,thus gradually transition to the villagers’ own supply.Finally,the enterprises reduce their investment to achieve profitability.In the present rural areas there have been many spontaneous cultural activities similar to Village Opera.The enterprises and government can play the role of "organizer".It means that they should establish a platform for exchange and resource sharing among villagers and villages so that the spontaneous organizations of supplying local public culture can form a cluster effect,which can promote the enthusiasm of the entire group.In this way,villagers can also spontaneously participate in the supply of public cultural services in rural areas so as to truly realize the shift toward "demand orientation".