The Research Of Fashion Brand’s Store Identity Systerm Design And Marketing Strategy

By summary of the characteristics of fashion brand consumption patterns andconsumer market, the paper analyzed the adaptability of clothing sales andexperiential marketing based on the concepts of experience economy and experiencemarketing.It analyzed specifically the relationship between the experience marketingand image recognition design of fashion brand stores, and the influence to the imagerecognition design of brand clothing store caused by connotation of the brand andconsumer demand. It discussed systematically design principles, construction methodsand the mode of brand clothing store image recognition under experiential marketing.The paper was combined with field investigation, analysis and induction ofcombining research methods. It studied the the clothing brand, marketing,consumption pattern research on the basis of miscellaneous professional books,Internet information, collection of relevant documents and case; with the clothingcompany to undertake discussion, investigation and analysis of fashion brand storesidentification system’s application present situation and main problem, put forwardthe corresponding settlement tactics and method.The paper expands the content and scope of the fashion brand stores’visualimage recognition system under the ideas of experiential marketing, proposesterminal stores image as the visual symbol of the fashion brand characteristics andcultural qualities. It defines the design of fashion brand stores’image recognitionunder the the ideas of experiential marketing, proposes to integrate graphic visualdesign、indoor and outdoor environmental landscape design and landscape design bycombining traditional visual identity design and experience of service andenvironment. The integration of a variety of professional visual identity design willeffectively strengthen the visibility of the clothing brand.