The Research Of Display Space Design Characteristics Of International Brand Stores

In modern society, various types of franchised stores emerge in endlessly, and they occupy thehigh streets and back lanes. For producers, franchised stores are for commodity terminaldisplay;for consumers, franchised stores are the points of contact between goods andconsumers. A good display design in franchised store, not only provides consumers withcomfortable shopping environment and helps them achieve effective consumptions,but alsopromotes consumptions,it is a win-win situation for both merchants and consumers. And beforecoming into the franchised store, the display space design of it is the first to attract ourattentions,which includes window display and store interior space display. Therefore, weshould be very good use of shop display space to attract consumer attentions, to achieve thepurpose of letting consumer spending.So store display space design becomes the important part of the store design. With theimprovement of people’s life quality and aesthetic vision, for the requirements of displayspace,consumers not only confine to meet the commodity list, but also need the designer moreto provide the theme of the show for goods, highlight the atmosphere of display space and so on,so as to realise consumer mental and psychological satisfaction.Through the prophase research, the author finds that the analysis of international brand stores inthe angle of display art, which not only has the academic possibility but also can rapidlyimprove the design level in practice. Therefore, the research object in this paper is about displayspace characteristics of international brand stores,and the author analyzes these characteristicsover ten international brand stores. Aims to sum up the elements that a good display spaceshould have in franchised store.