Brand Design Of FuDing White Tea Take Nanchang Xin Chan Wu Yu As An Example

In the book of tea,it is said that "tea is a drink,which originates from Shennong".White tea originated in Yao Dynasty more than 4000 years ago.China is the hometown and origin of tea.The Chinese nation is the first nation in the world to grow and use tea.Chinese tea culture:"take tea as a gift,take tea as a medium,take tea as a friend,etc." In modern times,white tea has entered the homes of ordinary people,become a national drink,and become part of the Chinese way of life.With the development of modern society,people also pay more and more attention to health and health preservation.According to the modern medicine combined with the pharmacology of traditional Chinese medicine,Fuding white tea has the largest medicinal value,the richest content and the greatest value of tasting among the six major tea families.However,according to the analysis,the number of tea drinkers in China is nearly 500 million,of which only 2%drink white tea.Therefore,Fuding white tea is not well-known and has the necessity of deep excavation,design and promotion.Due to the lack of protection of Fuding germplasm resources in recent years,the inheritance of traditional knowledge and skills is facing difficulties.The lack of attention to marketing and brand building leads to the urgent need for a complete set of brand design to promote Fuding white tea.Through the analysis of the status quo of traditional tea industry,such as"many categories,miscellaneous products,disorderly prices,over traditional",this paper makes a high integration of the supply chain,and seeks a standard for a good Fuding white tea.In the tea industry with disordered standards,the complexity is simplified,and a unified and standardized Fuding white tea brand design is designed.The whole design work includes the VI design of Nanchang Xinchan Materials Co.,Ltd.,the tea packaging design of Li Cup,the design of the old tea cake series and the tea bag packaging design series,the design of the display cabinet,and the design of the intelligent tea warehouse.Through the whole set of brand design,we can change the tedious brewing experience of tea at present.Change the existing packaging and storage of tea,redesign the consumption experience of tea.Through the series of brand design to achieve beautiful,elegant,environmental protection,to achieve branding,standardization,fashion,convenience,experience.Through a complete set of brand and standardized brand design,the original tea packaging form and preservation method are redesigned,and the consumption experience of tea drinking is redesigned.To recreate the visual image of Fuding white tea makes the brand grasp the heart of consumers.It is conducive to the protection and development of Fuding white tea cultural heritage and the transformation and upgrading of local tea industry.We have implemented the strategy of promoting rural revitalization,developing the characteristic culture of Fuding white tea,building the cultural brand of Fuding white tea,excavating,sorting,packaging and improving the existing cultural resources of white tea,and establishing our own characteristic cultural brand to promote the local economic development.