On The Medical Guide Product Development TrendsIn Chongqing Portal

With the rapid development of Internet technology, "Internet +" era. Today, the "Internet +" Economic fever swept the country and the world, the combination of Internet technology and traditional industries increasingly close, businesses are in this round wave, explore new development prospects, the media is no exception.As we all know, the commercial media are self-financing, product marketing as an important way of marketing media, plays a decisive role in its operations. The face of "Internet +" wave their product operations will be highly challenging. Location and operation of traditional portal products already do not meet the market demand, how in the challenges of the new market environment, explore the correct direction of reform to strengthen itself, is imminent.Online medical industry since the date of birth on the war everywhere, all kinds of product after another, for a time, such as One drug network, network registration, spring guide doctors and other medical products have appeared. Portal to be outdone, the Chongqing, the Great Yu net launched the "Great Yu health guide," Chongqing Sina launched the "Sina Chongqing health registration platform" and "Sina Chongqing Station love to ask the doctor." As can be seen, the online medical war is in full swing.This article will be based on the current mobile Internet and "Internet +" strategy wave background, Chongqing local representative portal- Tencent · Great Yu net "Great Yu health guide" products, for example, by analyzing the product of six operating mode, namely: free advice, news original business with "health training camp" from welfare to fee changes, "medical guide doctors show" the realization of the road, "doctor benevolence named" Merchants blocked, micro-channel version of "Great Yu Medical guide good doctor " non-existent, leading to analyze three major reasons for the failure: product development did not keep pace with the market, the product itself is defective and fierce competition in the market; and creative team in order to save the four major reform initiatives to make the product: PC end column "Chongqing doctors" to create "health training camp" remains, mobile end section "health micro-interview" to create, as well as "doctor benevolence named" improvement, in order to explore the "Internet +" environment, Chongqing Medical portal guide product development trends.From "Great Yu health guide," the decline and reform, can be seen in the "Internet +" background, Chongqing portal product development trend of view, namely: PC-side and double-side mobile platform, to create the ultimate products, personalization and functional diversification, product profit model diversification. In the new market environment, only the flow, continuous reform and change, to be invincible in the new round of challenges.