Mobile Internet Medical APP A Study On The Promotion Strategy Of Spring Rain Doctor

Health is one of the goals of our pursuit of life since ancient times.Health communication behavior from the early simple and fragmented practice gradually evolved into modern social professional communication activities.Especially with the development of communication technology,the Internet health communication is to give mankind this often new proposition with new media background and dissemination of meaning.The arrival of the mobile Internet era will make the breadth and depth of health communication more expanded.Since the spring rain doctor mobile medical platform has been established,has helped tens of millions of users to solve the medical treatment.This means that the Internet is gradually playing a role in the medical field.Mobile medical care has changed the traditional medical model in the past,which will help to significantly improve the efficiency of medical resources allocation,reduce the cost of social health care,establish a good doctor-patient relationship,Suffer from contradictions.The spring doctor is a professional APP which adopt the mode of "self-diagnosis + interrogation" to provide consulting services before formal diagnosis.Users can inquirethe corresponding disease symptomscombine with their ownsituation by this APP,and they can send some words,pictures,sounds to inquire.The spring doctor APP integrates a large number of offline medical resources,and establish the disease database,which can be fully utilized by users who was originally restricted across the country.People will enjoy professional health advisory servicesin the more perfect medical system.At the same time,the APP provides a new way to effectively solve the problems ofdifficult registration,difficult medical treatment and expensive drug use.Although the mobile medical industry is developing rapidly,but the spring rain doctor company is also facing severe difficulties for the company’s development and management is a huge challenge.Spring rain doctor as a leader in mobile medical enterprises,in the face of brutal,complex,changing external environment and how to adapt and develop the internal environment is the urgent need for the development of the company’s research.This paper summarizes the relevant literatures on mobile medical care at home and abroad,and analyzes the application status of APP in the "Spring Rain Doctor" by investigating the questionnaire,discusses the main problems in the application process,and discusses the problems from the laws and regulations,the development of the company,the market construction This paper puts forward the insights of the future development of the spring doctor APP,and explores the challenges of the medical model,medical team building,brand,market,internal organization structure and external supervision faced by the spring doctor.For the spring rain doctors to promote the future of mobile medical companies have a certain guiding significance.The rapid development of mobile Internet has spawned a new medical and health information service model.