JY Medical Test Group Gene Product Marketing Strategy Research Of The Masses

In recent years,along with our country reform dividend sustained release,the medical service industry is more and more get the favour of capital.Independent medical laboratory development in our country is less than 20 years,after nearly 10 years of rapid development,their independent medical laboratory enterprise has passed half,leading enterprises in national center city layout has been basically completed,the size of the market five years compound growth rate of more than 50%,at the same time in the industry is more and more normative,the future trend of the industry how to independent lab,how to find a new growth point for the new breakthrough,became a difficult problem.With the practitioners in the independent medical laboratory in our country industry rapid booming at the same time,genetic testing technology also gradually from originally only used in scientific research and towards to accepted by the public related research report shows the global gene sequencing the size of the market rose from 2007 in 8 million to about $4.5billion,2013,will reach about $11.7 billion in 2018,the compound growth rate of 33.53% in2007-2013,2013-2018 annual compound growth rate of 21.06%.Markets and Markets predicts the gene sequencing industry in China during 2012-2017 compound annual growth rate is expected to reach 20%-25%.Someone to a rough estimate,genetic testing of the size of the market in the future China will exceed one hundred billion yuan.At first,this paper analyzes the domestic independent medical laboratory industry marketing present situation and problems,first,analyzed emphatically JY marketing status quo of medical test group,second,the paper analyzes the current situation of the public genetic testing market,third,analyzed the JY medical test group in the genetic testing market the present situation of the public about JY medical inspection group genetic testing product marketing status.Mainly from the following three dimensions are expounded,the first is the common genetic testing product market macro environment,micro environment,in addition,for my company(JY Medical Test Group)this product has carried on the SWOT analysis,advantages and disadvantages of its own products,external growth opportunities and may face the challenge of analysis,according to the above analysis,combined with the actual market situation and,put forward the corresponding to the STP strategy,and according to the characteristics of the target market to determine the matching marketing mix strategy,etc.In the end,in order to achieve good growth,also cannot leave the company of other relevant departments to work together,including talents construction,training,etc.In addition,the practice of social public welfare,not only improve the company reputation,also let the public gene products of the company smoothly.