Research On Knowledge Sharing Of "Spring Rain Doctor" APP From The Perspective Of "Use And Satisfaction"

With the development of mobile Internet, as well as the concept of "Internet +" is put forward and the widespread practice, a number of health communication mobile medical APP arises at the historic moment. Users can obtain professional medical solutions through online communication, and can enjoy high quality health information. Medical health knowledge propagation is the process of knowledge sharing essentially. In this context, this article will take "Spring rain doctor" APP as an example from the perspective of use and satisfaction, and will analyze the influence factors of knowledge sharing behavior in-depth from personal motivation, knowledge, knowledge contributor factors and environmental factors, etc. Secondly, this article will explore users’meeting results from the knowledge sharing through the way of questionnaire survey. Finally, this article will rise to the study of the mobile medical APP level from the case studies about "Spring rain doctor" APP, and make some suggestions on improving the level of knowledge sharing in the field.The personal motivation factors of "Spring rain doctor" APP’s use include seeking knowledge, seeking medical guidance, cost-benefit from helping others, aimlessly browsing, tools used, etc. Among them, seeking new knowledge is the main motivation of "Spring rain doctor" user’s knowledge sharing. Some factors, such as the quality of knowledge, and degree of difficulty of knowledge, and degree of knowledge that can be contacted, knowledge quantity, will also affect user’s knowledge sharing behavior. Among knowledge factors, the quality of knowledge is the primary factors that affect the user’s knowledge sharing. In this paper, the environmental factors, mainly including privacy, knowledge contributor factor, other participants factors, technical factors. Among them, the privacy is the first environmental factors that affect user specific consultation. The result of satisfaction with the knowledge sharing’s using "Spring rain doctor" include that knowledge of health grows and is converted into the actions, use tools, the substitution effect of tool use, and tendency to be ritualized of use.In this paper, further knowledge sharing of mobile medical APP are proposed that more ways to improve the enthusiasm of knowledge contributor should be set up, including the design of IM (instant messaging) system which supports for multimedia transmission, rules, and the paid consulting and reward system. Through various channels to improve the utilization of knowledge, including expanding knowledge sources, build a knowledge organization system; Establish a variety of channels of improving the utilization of knowledge, including expanding knowledge sources,enriching form of information interaction, promoting the flow of information. Improve the quality of knowledge itself in many aspects, including promoting professional degree to make users trust, reducing the difficulty of knowledge to make users easy to understand, and expanding the APProaches of contact to make users easy to find.