Research On The Enterprise Business Model Of ’Internet + Sub-health’

The precaution and treatment of sub-health has actually become the most important rigid demand in the national level.Thus,there is no doubt that the business opportunity is huge and its social value is even more unmeasurable in the most populated country,China.Moreover,internet + is providing precious technological supports for promoting the treatment of sub-health.Therefore,researching the business model of sub-health based on internet plus is exactly the necessary demand and irresistible trend in the development of the society.Through the research and discussion on business model of internet + sub-health,this paper arrives at feasible models and methods,which further promote and enhance the development and expansion of this internet plus sub-health commercial type.It plays a proactive part in improving the sub-health problem of Chinese people.This paper begins with the source and concept of sub-health and internet +,identifying the sources,concepts,causes,characteristics and the existing or original body of sub-health and internet +.In addition,it also discusses the related research tendency and current development status of the internet + sub-health business model.after clarifying the basic concepts,features and business model of Internet + sub-health,this paper further analyzes the business model of Internet + sub-health and illustrates the research prospect of this business model through the case of X company.This case study suggests the following findings: firstly,the research of sub-health problem in China is very significant;secondly,internet + is not the subversion of traditional industries but the upgrading and updating of them.There are altogether 7 types of innovative business model of internet + sub-health,but none of them are independent and exclusive.A company can integrate a variety of models or expand basic models to guide the its management.For the sub-health industry,the application of several business models are sure to benefit its development.The case study and analysis of X company in this paper are of significant importance for future internet + sub-health business model.