The Construction Of "Internet + Health Care" System Model And Its Simulation Analysis

The concept of "Internet+" was first proposed in 2012.With the rapid development of China's Internet industry,the integration of the Internet and various industries have become prosperous.With the concept of “Healthy China” mentioned by Prime Minister Li Keqiang in his 2015 government work report together with “Internet Plus”,the “Internet + Health Care” industry had been a new direction for China's health care industry.As the result,problems such as overcrowding,shortage of medical resources,undisclosed medical information,and uneven distribution of medical resources are expected to be improved.With the increase of the industry's popularity,the number of research on “Internet + health care” continues to increase,but most of them are qualitative reviews.What are the core issues and theoretical logic of "Internet + health care" ? What kind of influence does it have on the traditional medical industry? Which policy adjustments is the most effective and economical for promoting the development of "Internet + health care" ? These are the focus problems of this thesis.This thesis first starts from the literature material review,clarifing the current lack and deficiencies of research by overviewing historical research.Then we use grounded theory method to code the internet news materials step by step,conceptualizing and structuring the core problems of the Internet + health care gradually.Then we use system dynamics approach to build a model which embed "Internet + health care" into traditional medical system based on previous theoretical research,the historical yearbook data,and innovative theoretical assumptions.This model can help clarify the role and specific mechanisms of "Internet + health care" for the overall health care system,as well as the specific degree of its impact.According to the policy that can be implemented,we can adjust the parameters in the model to find out the degree of improvement of the indicators through the simulation,so that the most effective and economical intervention policies can be identified.Ultimately,this paper clarifies that the core of the Internet + health care system lies in the collaborative cooperation between Internet companies and pharmaceutical companies which could create an ecological closed-loop and healthy cloud platform,and its foundation lies in the development of related information technology and the innovative background of comprehensive application of technology,while it is also inseparable from the relevant policies,regulations,and operational support at the same time.We also confirmed that Internet health care can play a positive role in promoting classified treatment,and it has a significant effect in helping to reduce PMD,thereby protecting people's livelihoods and improving the overall health of the nation.In addition,we find five kinds of policy adjustments,such as promoting the medical insurance process in the Internet medical care and reducing outpatient price,which could reduce th PMD effectively,and another fives kinds of policy adjustments,such as promoting the popularization of the Internet and strengthening positive publicity,that could pomote the classified treatment.