Network Coverage Of The Doctor

The current status of the doctor-patient relationship is not optimistic:medical disputes were increasing; handle more and more difficult, the amount of compensation medical disputes is increasing; an increase in criminal cases, patients with the disease permanently, suffering from Dr. Fang Shanghai event has occurred. Face tense doctor-patient relationship, the doctor groups to understand the media image is very necessary. While under the new media background, the network has become one of the main mass media. Cut relations and the negative impact of the network violent image of doctors opinion and research networks between the media image of a doctor from the perspective of network communication, etc., to facilitate a clear understanding of the important construct the image of a doctor, for ease patient conflicts, promote harmonious doctor-patient relationship has significance.For these reasons, the paper starting from the perspective of quantitative research, using content analysis research network doctors and patients reported that doctors image. Based on news analysis of samples, to detect changes from 2011 to 2014 the network news media image of a doctor, the doctor group consists of a negative image to a positive image of neutrality and objectivity change; topics related to the doctor-patient relationship reported by the physician-oriented to reflect the negative news the doctor-patient relationship strained situation and the main changes; the doctors image online public opinion has changed, doctors tend to the care and compassion groups. In addition, the paper also analyzes the causes of tension between doctors and patients, ease the doctor-patient conflicts propose recommendations and strategies from the government, the news media, medical practitioners and the public on the basis of four aspects.