Due to the rapid economic growth, his demand of China’s real estate tends to be active. The supply and demand intensity makes the real estate investment more and more popular, large amounts of money have been pumped into real estate market, the size of the market is expanding rapidly. Now held steady economic operation, the real estate market gradually saturated, the competition is fierce. But the Chinese real estate market development time is shorter, still in the early stage of development, and form a complete set of theory, policy has not yet perfect; Enterprises blindly pursue economic interests and affected by many external development environment variables; Enterprise strength is uneven, the scale enterprises and retail companies exist at the same time, will inevitably lead to a huge investment risk, at the same time, it will gradually appear in developing new economic problems and phenomena. To speed up the improvement of the system of commercial real estate investment risk and problem prevention is of great significance.2014 China commercial real estate development with a total investment of 95036 billion Yuan, the annual real growth rate was 10.5%, On the one hand, Commercial real estate market trend is still hot, On the other hand, some commercial real estate enterprise is in a financial strait, unsalable projects, Mismanage led to a lot of commercial project be failure. Such as the phenomenon is obvious. In view of the existing commercial real estate project management problems, this paper attempts to introduce risk management application of risk management in the commercial real estate.On the basis of sufficient research risk of the real estate market at home and abroad, combined with the literature research and empirical research method, This article will launch the research from following several aspects:1.Taking qualitative and quantitative research methods to analyze and define the investment meaning and characteristics of commercial real estate.2.Studied the advantages and limitations of some investment risk evaluation method, the selection of risk evaluation method was determined by the comparison.3.Through a large number of research of commercial real estate investment risk, building commercial real estate investment risk evaluation index system.4.Through analyzing Huizhou commercial real estate and its presently development situation, the further analyzing the various forms of Huizhou commercial real estate characteristics,5.Fully considering the influence about macroeconomic policy, the market supply and demand and the social culture. Systematically study the risk source and influence factors, puts forward the commercial real estate investment risk avoidance and prevention. In view of the systematic risk is put forward by a feasibility study to be prevention; For non-system risk mainly from the aspects of investment and development mode, financing channels, such as put forward the countermeasure, and combining the instance of the advice of the risk aversion are given,We hope that this research about commercial risk management,,raising the solutions and countermeasures of the problem, that will be conducive to the healthy development of commercial real estate industry in Huizhou. |