Research On The Risk Identification, Assessment And Prevention Of Commercial Real Estate

After20years of development， the real estate industry has become thefundamental， guiding and pillar industry to promote the rapid development ofChina’s economy. The real estate industry includes commercial real estate andresidential real estate. With the country’s industrial structure adjustment and thestrengthening of macroeconomic regulation and control of residential real estate，funds gradually flow to the commercial real estate， so that the supply and demand ofthe commercial real estate are showing a more active posture. Commercial real estatedevelopment is of great significance to foster the development of the tertiaryindustry， to improve people’s quality of life， to absorb social employmentpopulation and the bearer of the urban landscape. But as the very comprehensive，technical and professional investment activities， there are a lot of risks in thedevelopment process of commercial real estate projects inevitably. The existence ofthese risks makes the investment income of the commercial real estate projects with agreat deal of uncertainty resulting in risk. In such a background， it has the importantrole that how to effectively identify the risk of commercial real estate projects toreduce operational risk， improve the economic and social benefits for real estateenterprises， and have an important role for government to improve policies andestablish a stable， prosperous and harmonious commercial real estate market.Based on the theory of risk management， this paper analyzed the marketrisk，policy risk，operating risk，and financial risk in the commercial real estate， andtaking Taiwan Plaza commercial real estate projects as the object， introducedbackground of the project， property， business model， market analysis and projectpreparation. This paper analyzed the risk based on the logic of the identification-avoidance using the mind storming and SWOTS in commercial real estate project ofTaiwan Plaza. Combined the actual situation of the company and the project’s， thispaper proposed corresponding measures of risk aversion of commercial real estate toprovide the decision-making basis for the managers of the government administrationand real estate enterprises. Finally， it is the conclusion.