Wal-mart And Chinese Localization And The Development Of China's Retail Revelation

After China has entered the WTO and the Chinese retailing market hasbeen opened to foreign countries, the goods of the market have changed fromscarcity to abundance. Now the supply is larger than the need, the market iscontrolled by the buyers. The huge potential consumption market of Chinaattracts many large retailing corporations to invest, like Wal-Mart, Carrefour,Metro Group, Tto Yokado, Lotus Super-center and etc.While Wal-Mart which is the leader of fortune the global 500companies has got big trouble. The local strategy which it used in Chinacouldn't repeat the success that it has made in America. The development ofWal-Mart is even slower than Carrefour.This thesis is focus on the analysis of the present Chinese retailingmarket status and the Wal-Mart China company, includes the strength, theweakness, the threaten and the opportunity which it had and encountered inthe process of the localization in China. Then give some suggestions, andforecast its future in China. The Wal-Mart China has a lot of good aspects forthe Chinese retailing company to study. We should learn the successexperience which Wal-Mart has gained both in America and the overseascountries, and try to avoid the mistake which it has made during thelocalization in China. Then what we have learned from Wal-Mart willimprove the strength of ourselves and make our retailing industry developedwell both inside and outside of China.