Research On The Bottleneck And Transformation Of Foreign Bank Retail Business Development

In recent years,the speed of China's financial industry opening up has further accelerated.In 2017,the entry standards for foreign banks in the domestic market were unified with Chinese banks.In 2018,the restrictions on the shareholding of foreign banks in banks were abolished.In 2019,12 were opened to the public.The implementation of new measures in the banking industry,the liberalization of these conditions,has enabled foreign investment in the development of the Chinese banking industry to enter a new world.At the same time,the continuous deepening of economic system reform under the new situation has put forward new requirements for foreign banks.The open regulatory policy has provided new investment opportunities for the development of foreign banks.The rapid development of Internet finance poses new challenges to the development of foreign banks.The innovation of scientific and technological means has provided new ideas for the deepening of service reform of foreign banks.As one of the important strategic carriers for the development of foreign banks in China,the retail business has relatively stable profits,relatively scattered risks and strong counter-cyclicality.In particular,the wealth management business has positioned its target market as a high-net-worth customer in developed cities after entering China.However,with the changes in the international financial situation,changes in the business environment,and increased competition,the future of foreign-funded banking retail business is full.challenge.As an "outsider",foreign banks are guaranteeing the stable development in China.Under the disadvantage of limited business model and relatively small market share,breaking through the existing development bottleneck is the key to the next round of layout development.Through research,it has been found that Standard Chartered Bank has adapted to the changes in the market environment through continuous strategic adjustment in recent years.Although there are still difficulties such as low market share,intensified competition and strict supervision,it has optimized its industrial structure through precise market positioning.Internet technology improves service efficiency and humane assessment management science.And through the excellent management team,high-quality marketing team,strict compliance control to ensure the implementation of the policy.From the case to the universality,on the one hand,I hope to provide a reference for the development of foreign banks' retail business by combing the transformation direction of foreign banks' retail business operations.On the other hand,I hope that through the elaboration of foreign banks' retail business management strategies,China-funded The development of bank retail business and the internationalization process of Chinese banks provide reference.