Research On Transnational Management Strategy Of Guizhou Hongxing Development Co., Ltd

This paper has a system analysis and study of Guizhou Redstar Developing Import and Export Co., Ltd’s(hereunder “Guizhou Redstar”) transnational business strategy which is the inevitable road for Guizhou Redstar to carry out transnational business and global strategy. There is an important guiding value for the Change and innovation of Guizhou Redstar ’s present transnational business model and also it has important meaning for Guizhou Redstar ’s sustainable development.In this paper, it will have an integrated use of environmental analysis theory of corporation strategic management, SWOT strategy analysis mode, strategy implementation theory, gradual internationalization theory of corporation bus iness, internationalization stage theory, market-entry strategy, multinational management method and other related theory. Firstly, having a comprehensive analysis of Guizhou Redstar ’s present transnational business and pointing out all the problems in present transnational business. On this basis, this paper will analyze Guizhou Redstar ’s opportunity and threats in external environment and advantage and disadvantage in interior environment by SWOT analysis method. Then, discussing the guiding ideology and basic thought of Guizhou Redstar ’s transnational business, strategic objectives and focus. And having a analysis and study of Guizhou Redstar ’s feasible multinational business mode, thus getting to the conclusion that Guizhou Redstar should take priority to adopt create access mode and helped with strategic alliance, then gradually adopt merger and acquisition mode. Finally, to guarantee the new type of transnational operation strategy by strategy implementation.