Research On Strategic Transformation Of Software Enterprise

Information industry has become a pillar industry of China’s national economy.In2013, sales revenue of China’s electronic information industry reached12.4trillion yuan, got an increase of12.7%; software business software and IT services revenue achieved was3.1trillion yuan, an increase of24.6%, significantly higher than the global5.7%average.In the process of building an innovation-oriented country,China’s information industry plays an important role.In China’s information industry, about90%is small and medium software enterprises. in the1980s, China’s software industry and the Indian software industry almost simultaneously started, but now the development of India’s software industry is far more than in China.In China, the small and medium software enterprises are facing fierce competition in the external environment, as well as internal management deficiencies, plus immature market financing difficulties and many other difficulties, the face of the rapid development of mobile Internet technology, big data, cloud computing and other new technologies emerge how to seize the opportunity to survive and develop, is an important research question.In this paper, we study software companies by analyzing the macro environment and the industry developing trends, study the way of how software companies gain competitive advantage and develop new sources of business through strategic transformation. This study will provide a reference for the development of a large number of small and medium software enterprises.