Business Strategy Of Diversified Enterprises In China Refocusing

In the complex and volatile market environment,Diversified enterprises are facing theeconomic situation and market environment also will be a lot of changes. Diversifiedtimely strategic adjustments based on changes in the external environment, which resultsin the struggling.Refocusing the business strategy is an effective means to resolve thisdilemma.This paper aims to study of diversified companies is how to effectivelyimplement thebusiness strategy of the Refocusing.First obtained abroad, the relevant aspects of research on the synthesis and analysis ofdomestic and international diversification and Refocusing literature on the basis oftheoverall market environment abroad, while China’s nuclear strategystill remai at thestage of introduction, absorption of foreign theories, Refocusing the business strategyandChina’s enterprises are faced with specific environmental contact is also lessRefocusingthe business strategy, the applicability of research are still insufficient.Second, the formation and development of diversified enterprise has its own specialhistorical background, in addition, the industrial structure of the different decisions thereare still many enterprises suitable to take a wide road; but in China there are still a lot ofdiversified companies in the business problem, many ways to solve these problemsbelong to the nuclear business strategy of just one.Belong to the nuclear business strategy, the applicability of the characteristics of thedecision only in specific environments and specific period of time to play a role,therefore, use Refocusing business strategy, corporate response to the overall internal andexternal environment, internal resources and strategic capabilities, comprehensiveevaluation to stakeholders. Moreover, the focus of different types of enterprises intheimplementation of Refocusing business strategy is also different.