Analysis On New Marketing Strategy Of Small And Medium - Sized Pharmaceutical Intermediates

In the background of that the global economy has changed from rapid growth to slowdevelopment, China’s economic development has entered a new normal transformation ofstructural adjustment.With the continuous improvement of living standards and enrich people’sspiritual life, and the new understanding of the quality of life, health, the medical care industryalso be put forward to a higher requirements. With the changes in diet and lifestyle of the people,hypertension and other cardiovascular and cerebrovascular diseases have become a hazard topeople’s health and these diseases have become to a high incidence, this will bring thecardiovascular、cerebrovascular and hypertension drug manufacturers to a new challenges, so atpresent, more and more domestic and foreign enterprises enter to the market that research anddevelop the drugs to treat high-fat disease. For the intermediates industry who are on the end ofpharmaceutical industry chain, due to the serious homogeneity, overcapacity and lower level oftechnology between domestic industry, more competition have occurred and the companies arefacing more and more problems in the complex and competitive market, and the development ofsmall and medium enterprises in which all is much difficult. This paper analyzes thedevelopment of domestic intermediates industry and small-medium enterprises then combine thenew product sodium aside of AFT company to analysis the environment of intermediate industryand resolve the facing problems on the process of marketing, at the same time, this paper want togive some advises to the small business on marketing strategy and aims to provide a reference inthe new product marketing of similar enterprises.