Research On Development Strategy Of Hohhot Petrochemical Company

Based on the analysis of the characteristics of PetroChina Hohhot Petrochemical Company and its circumstances, the company is positioned as a vehicle fuels producing industry., With the adjusting of the energy consumption structure and the developing of the new&clean energy, the company as a new medium-scale typically fuels processing refinery will be faced both opportunities and challenges by using Potter’s five forces model theory analysis. The gasoline and diesel from refinery as a mainly source of energy for vehicles will maintain for a long period of time in the future, then the natural gas and electric vehicles will rapidly developing at the seam time. On another hand, the whole process of Petrochemical enterprise has advantages such as high energy efficiency and small environment pollution etc. As a conclusion, the company’s development strategy should be reduce costs through technology achievement and fine management to maintain its competitive edge in the period of rapid development of Inner Mongolia Autonomous Region, relying on the CNPC Group’s monopoly position.