Development Strategic And Implementation Research Of B Petrochemical Company

Faced with historical issues and congenital short board, B petrochemical company in the background below the overall industry downturn enormous pressure on profits and identified 850 million of losses and efficiency targets have been implemented to enhance the performance of about 200 million. Meanwhile, B petrochemical companies also contributed to a series of reforms, including the frequency of adjustments, labor and other external input. However, in the context of the continued deterioration of industry, radical means of deficits is more important.The paper is based on the model using PEST analysis, Porter's five forces analysis and SWOT analysis of the B Petrochemical Company external and internal environment for a detailed analysis. By analyzing the underlying causes of their mistakes before the strategic planning, discusses the improvement actions of its new development strategy formulation and its impact on competitive advantage. On this basis, the company's future development strategy B Petrochemical study proposed B petrochemical company's future development strategy for cost leadership strategy, operational improvement by chemical and refining segment and some upgrades to achieve cost leadership to achieve business profitability purposes.Research ideas and research methods will be explained, and then introduce the logical framework and research carried out in this article. After an introduction and review relevant theories, such as corporate strategic management theory and strategic analysis methods. The second part is the main part of the third, fourth and fifth chapters, also this article. Through a detailed analysis of the current situation and development Petrochemical Company B external and internal environment, through the analysis of these enterprise status, the external environment and internal environment, provide the basis for the development of the next business development strategy. After determining the strategic objectives and to develop strategies for the development of the strategic objectives. Finally, according to the proposed development before the strategic programs for the development of specific measures Petrochemical Company B proposal on implementation of the strategy. Clear Petrochemical Company B series of concrete measures and projects, and actively implement the faced opportunities. Petrochemical company will not only be able to make the B significantly reduced losses, but also to build the use of modern methods of management and operation of the plant model to some extent. The third part is the conclusion. A summary of the strategic development of the company's petrochemical research outcomes B,while the inadequacies of Research Office and future research directions.