Research On Marketing Strategy Of KSEC Logistics Product

Nowadays,warehouse logistics equipment industry as a typical representative of the equipment manufacturing industry, has already gained a tremendous space to growing free. Facing the fierce market competition, majority enterprises rely on promoting scientific research level as well as new product development capability, for taking market competition advantages, while ignoring the importance of marketing and management to a firm development, which confines a company development to a certain extent. Therefore, on the basis of concentrating on technological superiority, strengthening research and application in enterprise marketing management is becoming increasingly significant.First of all, according to the enterprises engaged in the actual operation situation, to the relevant marketing theory as the basis, this paper will analyze KSEC internal and external marketing environment along with warehousing logistics industry market development and demand situation.Secondly, using analysis tools such as SWOT model and Porter’s five forces model to explore the company current competitive advantages and potential opportunities, moreover from the company’s product positioning, pricing policy, distribution policy, marketing strategy and new product development strategy and other aspects to point the problems and deficiencies in the company’s current marketing strategy.Finally, through market segmentation, determining the company’s target market, to optimize the design of the marketing mix strategy including product strategy, pricing strategy, distribution strategy, marketing strategy and services strategy and so forth, meanwhile proposing more appropriate suggestions about KSEC logistics product marketing strategy, for achieving established strategic goals and business objectives of the company as a reference.