Meixian District Of Shatinyu Marketing Strategy Optimization Research

With the continuous development of our country economy,people’s quality of life continue to improve. People for the green, health, nutrition, food demand is increasing. Yet at the same time,the marketing of agricultural products in reality there are serious information asymmetry in the process, some high quality agricultural products because of the lack of a better marketing environment without achieve sales very well, this is mainly because of improper strategy in the process of marketing. As is known to all,agricultural products marketing strategy is the core of the agricultural products sales, is also solve the vital problem that the agricultural product circulation channels. Agriculture is one of the traditional pillar industries, pillar industries in the construction,should attach great importance to the agricultural products processing,but also attaches great importance to the construction of agricultural products marketing channel,truly achieve production and sales, the fundamental purpose of promoting regional economic development.The area is meizhou assembling for mei country in guangdong province were producing. Because the traditional dispersion growing, harvesting, marketing way and lack of regional advantages, the pomelo acreage of mei country area is expanded year by year, production is increasing year by year, but sales income is not optimistic.The research object of this paper grandis marketing strategy, mainly through the production, sales, supply and demand and sales model is analyzed and the found problems existing in marketing operation in the process of the industry, and proposes some feasible suggestions on these issues. In the course of research, this paper emphasizes the combination of qualitative and quantitative analysis, and then extract the effective information in the historical information of the industry operation, and then carry on the horizontal comparison, and propose the optimization strategy.The full text is divided into five parts. The first part mainly elaborated the background and significance, the domestic and foreign related research review, research content, method and technical route. The second part is mainly explained the relevant concepts, the third part in Shatian pomelo, for example. Analysis the Shatian pomelo, the status of the industry and existing problems. The fourth part of the typical representative of the different types of Japan, the United States, Brazil and other countries, for example, discusses foreign agricultural products marketing strategy in the successful experience, and puts forward the marketing channels can be used for reference. The fifth part is mainly the pomelo marketing strategy optimization measures proposed by the aforementioned pomelo exist problems and the successful experience of foreign countries.