| In 2014, the amount of investment of China went over the amount of foreign capital the first time, which means we are converting into a capital exporting country. As a modern green industry, tourism plays an important role in the sustainable development of economics and social. However, domestic tourism enterprises are facing several issues, such a s excessive development of tourism resources, tourism and service offerings serious homogenization, and the competitiveness of enterprises gradually decline. Researching domestic tourism multinational enterprises will find new space for development of tourism enterprises in the background of Chinese capital to "go out". Yunnan Province is the country’s radiation center for South Asia and Southeast Asia, so the research of the investment to Southeast Asia countries not only can find a new way to break growth dilemma but go abroad to carry out international operations to provide a theoretical basis and experience.Under the background analyzed above, this paper is based on the existing tourism transnational management theory and the relevant research results at home and abroad to study Yunnan Hotel Enterprise to Laos tourism investment. In the first part, I use a brief introduction to the theory of international investment environment analysis to summarize the relevant researches on multinational enterprises to invest in tourism, and illustrate the theoretical research trends and direction of development. The second part analyzes the development of tourism in Laos, including Laos basic overview of tourism resources, go to the old main source of tourism as well as the 2008-2012 period the number of changes in the local hotel Laos. I also analyze the tourism investment in Laos, the basic situation of foreign investors to invest in foreign direct investment in the field of distribution and the old national investment volume in Laos. The third part uses PEST analysis the political and legal environment, economic environment, socio-cultural environment, technological environment in four areas of Laos local macro investment environment to make a detailed analysis from.. Then use the scoring method from political stability, capital redeployment of foreign equity, discrimination and control, monetary stability, given the willingness of tariff protection, local capital supply capacity and inflation rate of nearly eight years in terms of tourism investment in Laos environment to make an overall rating, and make its investment grade rating. PEST analysis and scoring of combining innovation of this paper is a creating point. The fourth part studies the Yunnan Hotel Enterprise to invest in Laos competitive, and analyzes the benefits of its investment to Laos include policy support, the advantages of convenient transportation and tourist. And I do a detailed comparison of the strength between Yunnan Hotel Enterprise and operating in Laos international hotel group in terms of the brand influence, capital strength, talent pool, management experience and service efficiency of Yunnan Hotel Enterprise and operating in Laos international hotel group to find Yunnan Hotel Enterprise to enter Laos facing problems. Then, combined with cross-border business model often used in international hotel group, to invest in green, equity investment, output management, franchising four Yunnan Hotel Enterprise to enter Laos way of doing tourism market depth. The fifth part, based on strength of Yunnan Hotel Enterprise and government policy support for tourism-based multinational operations, Yunnan Hotel Enterprise presented ideas and suggestions for Laos tourism transnational business: building information collection center, strengthening of qualified personnel, improve the comprehensive management capabilities enhance the brand influence, strengthen the construction of the hotel network service system, to provide self-help tourism-related services. |
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