Transnational Retail Enterprises In China Investment Research

Since December, 2004, China has basically cancelled the quantitative, reginal and stock proportion limit to the foreign-invested companies, and started to turn to the comprehensive opening. The Entering of more and more transnational Retail enterprises has brought huge impact to china's retail trade as well as its domestic enterprises.It increased the pressures of competing, not only by price compete, but also by the contest of technology and human resources. Meanwhile, it reduced the average profit of retailing trade, which forced the bankruptcy of some of Chinese enterprises. it also drove up the cost of the suppliers, and weakened their negotiating capability.Based on this background, with the comprehensively combination of theory and practice, the quantitative study and the qualitative study, the comparing analysis and the systematical analysis, this article probed into some protruding problems of the investment of transnational retailing enterprises in china.The first chapter analyzed reasons of the investment by transnational retailing enterprises. Then through the analysis of environments from economy, politics, as well as culture faced with the transnational retailing enterprises, the second chapter of this article illustrated the beneficiary condition attracted the investment to china from the transnational retailing enterprises. According to the conclusion, the third chapter of this article researched on the characters presented by the transnational retailing enterprises who are investing in china, from the operational scale, investment mode, business estate of investment, as well as the investment regions. Then, from the macroscopic and microscopic aspects, the forth chapter of this article probed the influence of the foreign investment by analyzing its effect to the economy, society, the retailing trade and the enterprises related in.In summing up, the last chapter of this article set forth the Countermeasures to challenges from transnational retailing enterprises. The main suggestion for Chinese government was encouraging the positive effects of foreign investment by properly making use of them. The suggestion for domestic retailing companies was improving their operational level combing with their own advantages. As for domestic suppliers, entering the global purchasing business by utilizing the network power of transnational retailing enterprises was their positive way to suit present situation.